We spend so much of our time on our phones, let's make the most of it.
If you haven’t already, adding career specific blogs to your list of Twitter follows is one of the best moves you could make as an aspiring professional. If you’re an ambitious PR pro, you’ve come to the right place. I have compiled a list of blogs I think provide the most relevant and practical content.
Now I know what you’re thinking, as full time, working, involved and social college students, why should we add reading blogs to our lengthy to do list?
Well, let me explain. It will hardly take any effort at all on your part. The average college student spends 8 to 10 hours on the phone, and I’ll be the first to admit a lot of that time is spent refreshing my social media feeds. When you follow PR blogs on Twitter, links to their blog posts will circulate on your social media and if a headline stands out as something of interest to you, click it and explore. It’s the easiest way to broaden your understanding of PR issues and trends while doing what you supposedly do for 8 to 10 hours a day.
If that isn’t easy enough, most blogs have a newsletter subscription accessible through e-mail, which I know we all check daily. Sign up to receive updates from your favorite blogs, and have quality news instantly at your fingertips.
Most importantly, the sites I’m about to share with you are free tools to sharpen your skills, network online, collect advice on interviews and keep up with the latest trends.
Here are my Top 5 PR Blogs in alphabetical order:
This site is very corporate. Highly recommended for those curious about news from the big agencies. Founded in 2000 by Paul Holmes, publisher and CEO, who has more than two decades of experience writing about the public relations industry. This site provides an extensive body of knowledge that contains case histories, original research and reporting. Features like The World PR report, Influence 100 and Innovator 25 are reports that identify and rank some of the most powerful and influential communicators in the world. Sign up for their free global email newsletter, or follow them on Twitter @HolmesReport.
This site is very appealing to the eye. It’s easy to navigate and stylistic, in addition to its production of high quality material. Meltwater harnesses public information living on the Internet to deliver valuable insights to businesses across the globe. As one of the largest media intelligence companies in the world, Meltwater offers monitoring, engagement and analysis features. With a clean design, timely info and compelling media, this blog is a must add to your Twitter following. Follow them @Meltwater.
Muck Rack Daily
This site has a very updated, user-friendly design. It’s a comprehensive resource for both PR/Marketing Professionals and Journalists. Promoted as “The easiest way to find and contact journalists”, this site allows PR users to effectively pitch stories, monitor what’s being said about their company, client or competitors, and track the success of their campaigns. It’s also the perfect place for journalists to build their portfolio (for free), track the impact of their work and find career opportunities. Make sure to check out Muck Rack, whatever your career goals, and follow their blog on Twitter @MuckRackDaily for big ideas on PR, journalism and social media.
Ragan’s PR Daily
For more than three decades, Lawrence Ragan Communications, Inc., has provided the professional communicator with timely, practical and relevant information. With insightful industry articles and a refreshing contemporary design, PR Daily is a professional communicator’s ideal complete package. It provides users with news, advice and opinions on the public relations, marketing, social media and media worlds. I’ve really enjoyed the amount of applicable information published on the feed, and I think you will, too. Follow them on Twitter @PRDaily.
The vision of Spin Sucks, written by Gini Dietrich, founder and CEO of the Chicago-based integrated marketing and communications firm Arment Dietrich, is to change the perception people have of the PR industry. The blog is packed with compelling language over forthright topics. The Spin Sucks Inquisition features exceptional PR and marketing professionals across the industry, revealing their best tips, tricks and advice. Follow @SpinSucks on Twitter or sign up for their newsletter!
These are only a few of my favorites, and I can’t wait to discover more useful resources along the course of my time spent in the field of communication. If you keep up with other blogs I didn’t mention, I’d love to hear about them!