When we leave college, it’s likely we will have near identical resumes, portfolios and experiences as our peers. After graduation, if students from schools across Ohio with the same qualifications come to Columbus to fight for the same job, what will we have done to stand out?
Nate Riggs knows the answer to that: it’s digital.
It’s inevitable. Take a look at any job posting in the marketing and communications sector and find one that doesn’t require at least some understanding of digital marketing. You won’t. Whether it’s data science and analytics, social media management, online advertising, content marketing, etc., we will all touch digital in our careers. Take the time in college to learn about it, practice and strengthen your skills so YOU can be the one that stands out.
As the CEO of NR Media Group, Nate Riggs has helped a wide range of brands adopt new ideas and technologies that evolve their marketing programs to meet this new generation of internet-savvy consumers. The digital gap, as he describes it, is the bridge between technology and communication. Those who can successfully close that gap will make a significant impact on the brands they represent, especially when it positively affects their bottom line. And if Holt taught us anything, it all comes down to that ca$h moneyyyy.
(I'll never do that again)
So, we know we gotta know this stuff. But when it comes down to it, how do we learn? Where do we start?
Again, he knew the answer!:
There are easy ways to adopt these skill sets. It might be intimidating - it's a lot of new information and a whole new territory - but don't let that stop you from reaching your full potential. Take some time to learn as much as you can and start practicing those skills. It'll make you THAT much more marketable when it comes time to fight for that job.