You know the show, you love the show, you've watched the show about a million times. However, I bet you didn't know that Friends is actually educational and I'm not talking about when we find out that triskaidekaphobia is the fear of the number thirteen (thanks Joey ). In reality, the characters that we have all grown to love can teach us all a little something about being successful in the field of Public Relations.
Even though I don't agree with him on the Ross and Rachel argument, I think we could all take a page out of Ross' playbook about perseverance. Though your ideas are being shot down or you're not gaining any traction with your message, you have to keep going. Most campaigns take a little time to take off or to get noticed by the media but as long as you stay true to your convictions (as Ross surely did), you'll get your message out there.
No matter how seemingly insignificant a success, you need to find time to celebrate it. Anything you achieve deserves to be relished because it is something you did on your own, with your own skills and expertise. Rachel was an expert at this as she raved whenever she did anything on her own. We could all use the pick-me-up to our self-esteem by doing the same.
When you're finishing your proposal or campaign it is important to check your work to make sure everything is in line. Nothing distracts from your message like an unclear statement or a spelling error. One of the best things that Monica teaches us is that there is great satisfaction knowing you left no stone unturned.
This business can be tough. It is filled with rejections and more rejections. Rejections from clients and from media outlets. The important thing is to remain positive because as long as you keep a positive outlook, positive outcomes are sure to follow. Let's all take a breather and share in Phoebe's good vibes.
Check in on your people!
No matter how good you're feeling about a project there are people around you that might need a quick check-in. Everyone has their own opinions and the path you're taking to create the message or campaign might not be okay with your client or with your team. Take it from Joey and occasionally ask your people how they're doing.
Know your strengths!
Everybody has their own special talents. When you're working for a client it is important to know yours and take on tasks that fall in line with them. Follow Chandler's example and let your team know where your talents fall short but that you're willing to fill in with what you're good at.