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How Social Media is Changing Public Relations

November 6, 2019

🙋🏼‍♀️  If you find all of your information off Instagram say I  
There is no denying social media has taken over the source of how we communicate and receive information. Public Relations has been the practice of managing and spreading this information from businesses to the public. How has this shift taken over the public relations industry?  Social Media is the new wave of how Generation X, Millennials and Generation Z are receiving and looking for information. Brands have had to adapt to these changes and they are using them as a new method of PR. The use of social media has made public relations a faster-paced industry since all information is there at a click of a button.  


🏃🏼‍♂️ Public Relations professionals are taking these changes and running with them. Common ways PR professionals are using social media:


🤳🤳 Make quick announcements

Brands can announce a new product, campaign or simply promote their brand by their organic accounts. Organic accounts include Instagram, Twitter, Facebook, Snapchat and Pinterest. Using these organic accounts can promote a brand for no cost, which is a major plus side of social media for brands. These socials have also added hyperlinks making it that much easier to shop their products.  
 👩🏼‍💻 Find influencers

Instagram influencers have changed the face of marketing and public relations for brands. These influencers promote products for brands to their followers whether it is on Instagram, YouTube or Twitter. Brands have integrated these influencers into their strategic marketing budgets at a large cost considering word of mouth and looking at these influencers as friends has proved to be more effective than the traditional PR methods.   


🧏🏼‍♂️ Connect with customers

Brands can use socials to connect with their customers on multiple platforms. Glossier is a brand that sticks out to me as a brand that is great at doing this by engaging with their customers by reposting pictures on their socials of brand content. By doing this they are engaging with customers and creating brand loyalty. 
All in all I think PR and brands can thank social media for the expansion and continuous growth of these fields! 

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